When you pay for a lead from these popular listing websites, they are sending the same lead to up-to 6 of your local competitors. And, if you use both Angi and HomeAdvisor, you may end-up paying for some of the same leads twice, sharing leads with up-to 8 local competitors because Angi and HomeAdvisor are actually the same company.

So, the real winner is the listing company because they make up-to 6X the cost of a lead because they have 6 companies all paying for the same contact. Then, you have to deal with a price sensitive customer, and that's only if you can even follow-up with the contact fast enough to book an appointment before they've booked with your competitors. 

And, if all of that wasn't bad enough, some of these platforms, like Thumbtack, charge you per interaction with a lead. The charges from the back-and-forth messages with a contact can add-up quick!

Then, to add insult to injury, some of these listing sites are locking you into a 12-month contract  that can require a 35% termination fee to get out early. So, if you find that you're not getting the expected return, you could be locked into tens -of-thousands of dollars of wasted spend for the rest of the year.